Nikhil Soni
Group Manager at Hcl Enterprise
Based in Noida, India
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Seniority
Manager
Department
Operations
Location
Noida
Industry
IT Services and IT Consulting
Company size
3.1K
Contact information
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n•••••••@hcl.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Nikhil Soni
I've been working in brand marketing for over 12 years, and have been fortunate to build and lead an interesting bouquet of brands and institutions across music, higher education and social development. These include - HCL Concerts, one of India's leading live music brands- Shiv Nadar University Chennai, a pioneering private university- Shiv Nadar Foundation, leading private philanthropy and social development organizationAcross these roles, I have managed most key areas of branding and marketing- Brand strategy, creative, positioning and messaging- Content marketing, strategy and storytelling- Social media marketing, channel management and ORM- Digital advertising / performance marketing- Conversion optimization- ATL and BTL advertising- Analytics - digital, apps and offline- UX design - research, wireframing, prototyping and mockupsMy work has been recognized at numerous platforms in India- India's Top 100 Digital Marketers by Paul Writer Adobe Digi100 in 2018- HCL Concerts - India's Top 50 Brands by Pitch Magazine- Silver in Best YouTube Case Study at Lighthouse Insights Awards 2018- Silver in Entertainment category at Social Samosa Best Social Media Brands Awards in 2018 and 2020Before these roles, I had a few short stints across sales, consulting, engineering and PMO.
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