Nikhil Tripathi

Background

About Nikhil Tripathi

Digital Marketing & Influencer Marketing specialist based in Tokyo, helping brands grow through Japan‑focused content, SEO, and data‑driven SNS campaigns across YouTube, Instagram, and Shorts. As “Nikhil Kun”, an Indian creator in Japan, I manage a Japan‑centric content ecosystem reaching 100M+ monthly views and a community of 700k+ followers across platforms, working with 50+ global and Japanese brands in travel, tech, lifestyle, and education. I combine full‑funnel digital marketing, influencer marketing, and affiliate marketing with analytics to deliver measurable awareness, engagement, and conversions for India–Japan projects. With JLPT N1 (self‑study) and first place at the All India & North Zone Japanese Speech Contests, plus hands‑on Japanese B2B sales experience, I understand how to position products and communicate value to Japanese customers in their own language. Core marketing & creator skills: Digital & SNS marketing: strategy, content calendars, campaign planning, KPI design, A/B testing Influencer & creator marketing: Instagram/YouTube campaigns, UGC, reels/shorts production, creator–brand collaborations SEO: keyword research, on‑page optimization, basic content structure and metadata for search visibility Affiliate marketing: offer and product selection, link and funnel strategy, conversion‑focused content, long‑term partner programs Content creation: scripting, shooting, editing, storytelling for Japan/India audiences (vlogs, education, culture, lifestyle). ​ Technical & analytical skills: Data analytics: tracking and interpreting campaign performance (views, retention, CTR, CVR), using insights to refine content and ad strategy Japanese sales knowledge: IT and services sales in Japan, lead generation, proposal support, basic pipeline management Salesforce: basic CRM usage for lead/opportunity tracking, notes, and follow‑up workflows Tools: MS Office, basic Adobe tools, social media analytics dashboards, and typical creator tools for production & reporting Open to roles such as: Digital Marketing / Social Media / Influencer Marketing Specialist SEO & Content Marketing / Creator Partnerships / Community Manager India–Japan Marketing, Localization, and Cross‑border Growth roles YouTube: Nikhil Kun | Instagram:@nikhil__kun