Niki Adams

Background

About Niki Adams

Senior marketing and sales leader with a rich portfolio of successes with marquee brands. Managing the comprehensive process of developing, planning and executing marketing strategies, I have increased awareness, reach, and revenue for brands across a variety of industries with expertise in the sports and entertainment sector. Seasoned professional with an instinctive ability to design a vision and business strategy and then lead a cross-functional group of diverse stakeholders to see it come to life resulting in positive outcomes. Goal-oriented with both a creative and analytical mindset who leverages data and insights to drive strategies and optimize campaigns. Experience as both the corporate and agency lead, providing an unique perspective on how to best navigate and leverage client-agency relationships to meet requirements and maximize results. Empower and equip individuals with the necessary tools, guidance and mentorship in order to excel in their roles and advance their careers. As a former collegiate scholarship swimmer, I learned to strive for excellence and be fully responsible for my performance. Marketing is like a team sport and as a team leader I know the whole is greater than the sum of its parts where every colleague, department and vendor plays a critical role in reaching the final outcome. I embrace a good challenge big or small and thrive in fast-paced, high-pressure environments. Specialty Skills: Strategic Planning and Alignment, Branding and Positioning, Creative Campaign Development and Activation, New Product/Program Launches, Media Buying, Digital Marketing, CRM, Automated Marketing, Experiential and Event Marketing, Data Intelligence and Consumer Insight Analysis, Attribution Modeling, Business Operations, Deal Negotiations, Public Relations, Creative Promotions, Budgeting, Analytical Problem Solving, Partnership Development