Nikki Croes
Integrated Marketing Manager, B2b at Paypal
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Software Development
Company size
37K
Contact information
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n•••••••@paypal.com
Phone
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Background
About Nikki Croes
As a B2B Marketing Manager and Content Lead, I specialize in building and executing scalable, funnel-aligned content strategies that generate awareness, drive qualified leads, and support long-term brand loyalty. At PayPal, I led the global refresh of our merchant-focused blog, steering content strategy, channel governance, and operational workflows to align with business priorities and audience needs. I bring a data-informed, customer-first mindset to every initiative, focusing on operational efficiency and measurable impact.
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