Nikki Roche

Background

About Nikki Roche

With over 15 years of experience in leading demand gen and digital marketing teams, I enjoy creating and executing strategies that drive customer acquisition, retention, and loyalty. I have an MBA in and a devotion to Entrepreneurship, which enables me to align marketing goals with business objectives and get scrappy for optimal results.As the VP of Marketing at MCCi, I built the digital demand generation practice and oversaw the launch of several successful campaigns and initiatives that increased brand awareness, generated quality leads (3x marketing-sourced pipeline), and drove customer cross-selling. I also collaborated with cross-functional teams and external partners to deliver innovative and user-centric digital experiences for the GovTech sector. I am proficient in various tools and platforms, such as Marketo, Hubspot, Salesforce, Adobe Creative Suite, Google Analytics, and UserTesting.com, and have a strong knowledge of marketing automation, lead-to-sale process optimization, digital experience design, content strategy and copywriting, data-driven demand planning, analytics, and paid search strategies.