Nikki Russo

Background

About Nikki Russo

WHO I AM I am a creative strategist with over 12 years of experience in marketing and digital media. I'm an all-out digital creative, skilled in design, marketing, media and production. An artist, writer, and filmmaker, I am a storyteller who lives for imagination. WHY I AM UNIQUE My imagination runs wild. ​Imagination is my freedom, art is my inspiration, and creativity is my power. I believe that any eye can see through an artistic lens so long as it is open. I constructed my career on this principal, so that every challenge I undertake, I see as a chance to create art, rather than simply completing a task.An artist mentality breeds dedication, innovation, and ingenuity. I passionately use creative and inventive tactics to make brand impressions powerful, meaningful, and lasting. SPECIALTIES Expertise in Marketing & Brand Strategy, Lifecycle & Retention Marketing Strategy, Email Channel & E-Commerce Marketing Management, Creative Branding & Design, Graphic Design & Content Production, Content Management, Brand Growth & Development, Branded Content Production (Email, Social Media, Web-store, Paid Media, & More), Leadership of Marketing Teams & Practices, Project Management, Campaign Strategy & Management, Marketing KPI Analytics & Solutions WHAT I'VE DONE Implemented brand identities & marketing strategies Created & managed e-commerce web-stores Designed & produced original digital, print, and video branded content Heralded the organization of large-scale events Led team & project management Controlled B2B & B2C marketing efforts Championed best practice establishment for SEO optimization Strategized full advertising campaigns Created & directed marketing campaigns across multiple digital channels, including social media and email Coordinated, crafted, and pitched successful project proposals to high-profile clients including: BMW, Johnnie Walker, Uber, Bose, Abercrombie & Fitch, and numerous K-12 and higher education institutions, including TCNJ. WHAT I CAN DO I know how to drive sales and maximize consumer responses, and how to inspire brand loyalty and engagement. By analyzing key insights and keeping in step with online trends, across digital channels, I can uncover quick solutions to overcome challenges and institute an optimal plan of action. I'm passionate about finding inventive strategies to bring power to brands and their impressions.