Nikolay Sabev
Chief Marketing Officer at Paynetics
Based in Sofia, Bulgaria
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Seniority
C-Team
Department
Advertising & Marketing
Location
Sofia
Industry
Financial Services
Company size
139
Contact information
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n•••••••@paynetics.digital
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Background
About Nikolay Sabev
A fintech growth strategist and marketing professional with over 10 years of experience driving commercial growth and brand development across fintech, financial services, and digital platforms. Experienced in building and scaling marketing and commercial teams for high-growth companies, including contributing to the go-to-market strategy and brand positioning of Paynetics, a European embedded finance provider. Background includes senior roles at Booking.com, PwC, and within the music and cultural tech sectors at Resident Advisor and Dimensions Festival, combining strategic planning, creative execution, and data-informed decision-making. Regular speaker at fintech conferences across the UK and Europe, covering topics such as digital payments, embedded finance, consumer trust, and growth marketing in regulated industries. Specialties: Growth marketing | Brand strategy | Embedded finance | B2B fintech | GTM leadership | Strategic partnerships | Digital innovation | Performance marketing | Thought leadership
Decision-makers
Other people at Paynetics
- MSDirector
Maria Simeonova
Human Resources Director · Human Resources
- HMDirector
Hristo Milushev
Senior Legal Counsel · Legal
- ASDirector
Alex Sirakov
Head of Corporate Development & m & a · Finance & Accounting
- SHC-Team
Simeon Hristov
Head of Card Operations · Operations
- RKManager
Ralitsa Kostova
Team Lead Underwriting Unit · Other
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