Nikole McElroy

Background

About Nikole McElroy

With a track record in elevating brands, I have been working for the past five years in digital marketing, putting my experience in project management and leading teams into creating strategies that drive brand recognition and growth. At the heart of my professional journey is a portfolio that includes managing over $2M in monthly ad spend across Google and Amazon for a diverse group of clients. This role has honed my skills in marketing management and strategic planning.A highlight in my career was leading the expansion of a premium beauty brand, taking it from $30M+ annual sales on Shopify to a Best Seller on Amazon. Through omni-channel marketing strategies, we achieved an overall 15% revenue boost year over year.My ability to drive engagement includes engineering a brand revitalization project. This project, which included revamping logos and corporate assets within a 5-month time frame, not only enhanced the brand's visual identity but also its market perception.My platform knowledge spans across Trello, Asana, Basecamp, Slack, Microsoft Teams, Google Workspace, Shopify, Canva, and various Google and Microsoft advertising tools.Certifications include Amazon Retail for Advertisers, Amazon Advertising, Google Analytics, Google Ads, and hold credentials in CLA+ Critical Thinking, Change Management, and Lean Six Sigma. E-commerce has changed drastically in the last four years, with more changes on the horizon. I enjoy learning new things and connecting with people across a range of industries. If you have any questions I can help with, please feel free to reach out here on LinkedIn.Skills: 8+ years of project management, team leadership, marketing strategy, online marketing, brand management, time management, budgeting, and business development.