Nils Englund

Background

About Nils Englund

Experienced director and business leader, in the profession of helping businesses grow & excel in their sales and marketing strategy. Over 14 years' experience of implementing and facilitating client journeys within in data, analytics, operations, marketing automation for the purpose of commercial excellence. Providing holistic investment & growth business initiatives - prioritized & with identified incremental value, addressing elements such as; • Media investments (ATL & BTL, CRM, Digital & SEO) • Trade marketing (In-store promotion, merchandise & POS) • Price & discount (frequency & strategy) • Product Portfolio management (PLM, distribution and launches) • Brand health (branding initiatives that create real impact) • Competition & market analysis (churn analysis & response plan) I have extensive experience within the industry of analytics & sales, creating advanced data analysis and infrastructure, custom made to and in close co-operation with clients to meet client needs and organizational structure and demands. I am a believer in creating tangible solutions and that implementation plans should be translated into business logic & aligned with overall client goals and organization. I have a track record of building strong strategic and trusted relationships with client stakeholders. Expertise in solution development, create a compelling story, generate and communicate key action points. Extensive experience selling and negotiating large-scale and cross-functional solutions