Nilza Serrano

Background

About Nilza Serrano

An accomplished executive and board member, Nilza’s passion centers around helping businesses improve their profitability, sustainability, and market share by embracing Diversity, Equity & Inclusion (DEI) as a key element of their business strategy. Her extensive array of business experience includes serving as the Founder and CEO of Serrano & Associates, a consulting firm dedicated to helping today’s organizations adapt to the rapidly-changing dynamics of the modern marketplace — along with 20 years of insights gained as the Founder, CEO, and Executive Producer of a breakthrough media production company, The Media Shop, that served a top-tier list of corporate clients throughout Los Angeles and beyond. In these high-profile roles, Nilza has gained acclaim for helping organizations crystallize their strategic goals, engage in effective corporate storytelling, and leverage modern communication and media platforms to deliver their brand message to specific targeted audiences. Nilza's areas of expertise include: • Board Reporting, Relations & Corporate Governance • Corporate Vision, Strategic Planning & Goal Setting • Diversity, Equity & Inclusion (DEI)/ Cultural Competency. Business Development / Special Parnerships • Public Policy Advocacy & Legislative Affairs • Governmental Relations & Public/Private Partnerships • Financial Management, Budgeting & Investment Strategy • Marketing, Advertising & Brand Activation • Strategic Communications, PR & Media Relations • Brand Evangelization & Corporate Storytelling • Community Outreach & Engagement • Corporate Social Responsibility / Ethics As for Nilza’s strategic advisory credentials, she is a highly active community leader and board member, currently serving as a Trustee of Trustees United, the California State University Los Angeles Foundation, and the Los Angeles City Employees’ Retirement System (LACERS). Additionally, she holds Board of Directors seats with the Latino Corporate Directors Association, Association of Latino Professionals for America, Plaza De La Raza, American Lung Association (Orange County), Los Angeles Trust for Children’s Health, Amanecer Mental Health Services, National Council of Architectural Registration Boards, California Architects Board (VP), Los Bomberos, Navidad en El Barrio, and Humanitarian Outreach Programs Esperanza (HOPE). For further information about Nilza's unique story and capabilities, please check out