Nima Aref

Background

About Nima Aref

I help companies turn messy data into meaningful, actionable insights that drive revenue, improve customer experiences, and scale growth. With 8+ years of experience in analytics across eCommerce, Retail, SaaS, and digital product environments, I specialize in bridging the gap between raw data and business impact.I lead full-funnel analytics across marketing, product, and retail—from building scalable attribution models in BigQuery to designing experiments that boost conversion and loyalty. Lately, I’ve expanded my toolkit to include machine learning, applying it to strategic questions like how rushing impacts game outcomes in the NFL using real-world data, model evaluation, and feature importance to tell a compelling story.My sweet spot is where business context meets technical depth: working across teams to align KPIs with strategy, implement robust tracking, and deliver insight-rich dashboards that improve decision quality.🧠 Recent Work: Built an ML classification model predicting NFL outcomes with 90%+ accuracy, using Python, scikit-learn, and team-level aggregated features from play-by-play data. Published findings in a widely read Medium article. Tools & Tech: SQL (Snowflake / BigQuery / Azure), dbt, Python, GA4, Looker, Tableau, Power BI, Segment, Mixpanel Specialties: Retail & eCommerce Analytics, Attribution Modeling, Marketing & Product Insights, Experimentation, CRO, Inventory & Fulfillment Dashboards, ML Prototyping I thrive in mission-driven teams where I can lead strategic analytics and machine learning initiatives that scale data-informed decisions across the business.