Nimish Goyal

Background

About Nimish Goyal

A Digital Marketing and Ad tech professional with experience in the Demand side and Supply side of the business. Currently working in Ad tech space managing Demand relations in APAC region. Handling Programmatic DSPs with cumulative quarterly revenue of ~5Mn.Previously, managed Publisher relations worldwide handling Programmatic supply for leading publishers across the globe with a cumulative quarterly revenue of ~10Mn. Core skillset include Performance optimizations, Ad operations, managing PnL, customer relations, supply path optimisations, minimising server costs, IVT management, traffic shaping and team management. Experience in managing all types of connections (oRTB, Prebid, TAM, OB, Publica, Springserve etc.), environment (Inapp, Web, CTV) and customers (Direct / Indirect Publishers and DSPs/SSPs). Also have first hand experience in Media planning and strategy, market analysis, campaign optimization, digital sales, social media marketing and publisher led branding for a leading BFSI client in India.Experienced in handling ad platforms for paid search (Google and Facebook ads) as well as affiliate branding and conversion campaigns on other platforms such as Bing, Yahoo and Quora.Apart from work, keen interest in sports, having participated in Badminton at National level and Cricket & Football at Regional Level tournaments.