Nina Knezevic

Background

About Nina Knezevic

Multilingual Global Marketing and Communication director with working experience in U.S.A, Canada, Italy and Spain. Over 20 years of experience in building global premium brands in media, tourism, wellness, real estate, golf and fast consumer goods sector. High expertise in Spanish, UK, Eastern European, French, Italian, Canadian, and US markets, and travel retail channel. My experience consists of the combination of strategic and operational, online and offline marketing, and includes global marketing strategy development, integrated online and offline campaigns creation, social media strategy and execution including content development, product launches, international negotiations with external stakeholders (government, media, distributors, agencies, suppliers), price positioning, trade guidelines, packaging changes, P&L responsibility, presentations and reporting at board and investors´ level. Master in Digital Business and International MBA education, with focus on arts and media management. KEY EXPERTISE & ACHIEVEMENTS • Global Marketing strategy and Brand re-positioning • Digital Strategy & Transformation • Social Media Strategy and Implementation • Operational Marketing (trade guidelines, price positioning, commercial strategy alignment) • International Negotiations • Presentations and reporting at board and investor´s level • Strong international team building skills (managed over 40 markets in EMEA region, and ran global brand campaigns) • International Business with experience in multi-cultural organizations • Multi-functional global project management • Lived and worked in twelve different cities, six different countries and studied in three different languages for Master level degrees