Nina Nwofia

Background

About Nina Nwofia

I’m an artist-first, analytical and creative music professional with experience spanning content strategy, release planning, DSP partnerships, artist and label relations, audience development, and team management. I prioritize the artist’s story and vision in everything I do, ensuring fans connect with that vision through thoughtful, strategic campaigns. With a background that includes living and working across different cultures and music scenes, I intuitively connect with artists and fans from all walks of life. My passion lies in driving audience growth and connecting artists with their fans through compelling content and data-informed strategies. •Spearheaded successful US crossover campaigns for a diverse roster of global artists including The 1975, beabadoobee, Sech, and NewJeans, by acting as a strategic liaison between DSPs, labels, and artist teams. •Led high-profile Spotify marketing initiatives, securing thousands of editorial playlist additions, hundreds of playlists covers, countless billboards and out of home placements in LA, NYC, São Paulo and Toronto, and in-person sponsored fan activations that amplified artist reach and engagement. •Developed and executed comprehensive YouTube strategies for artists and labels, providing expert guidance on content, release calendars, analytics, and trend insights, securing major grants for music video campaigns and directing live video release events, growing online audiences up to 90%. •Managed impactful partnerships with major record companies (Sony Music Entertainment, Universal Music Group, Warner Music Group), overseeing cross-functional project management to ensure efficient campaign execution and client satisfaction. What I love most is identifying early potential in emerging talent, helping them build strong foundations, and seeing them reach the audiences we always believed they could. Watching that growth unfold is the most rewarding part of the work.