Ninan Thariyan

Background

About Ninan Thariyan

Evangelised print media for nearly 30 years and currently working as CEO at DT Next, Previously worked with Times Of India, responsible for over Rs. 300 crores of advertising revenue from TN region for Bennett, Coleman & Company Limited, brand owners of publication such as the Times of India & The Economic Times 1. Launched The Times of India, Chennai edition. Job role involved drawing up a launch strategy, action plan and talent sourcing a) Under one year, the edition was established as a challenger brand in Chennai b) This was followed by the successful launch of the Coimbatore, Madurai & Trichy editions, resulting in The Times of India becoming a challenger brand in Tamil Nadu c) the Chennai edition went on to become one of the most successful and profitable newly launched editions of The Times of India. Managed a team of sales, content & operations of above 200 people across Tamil Nadu & Kerala a) Responsible for developing strategies for achieving advertising revenue targets b) Focus on maximization of volume and value market shares by ensuring quality service to business constituents 3. Championed solution based media sales to business associates in Mumbai, Pune, Ahmedabad, Tamil Nadu, Kerala and Pondicherry markets 4. Was the National Sales Head for The Economic Times 5. Worked in the US for Freedom Group of Newspapers, California and also in markets such as South Africa, Denmark, Malaysia and Bahrain for publication of country reports in The Economic Times that facilitates business prospects between India and participating countries 6. Been part of the core-group for strategy formulation for revenue growth of the organization 7. Represented The Times of India Group at Cannes Festival at Cannes, World Retail Congress at Berlin, Ad Asia in Korea, Spikes Asia at Singapore and Lynx in Dubai