Nisha Gupta

Background

About Nisha Gupta

I am currently working as an Associate Director - Spark Sensory Research. I have an overall experience of 12 years (combined Researcher & a Film Makeup Artist) As an Associate Director at Spark Sensory Research, I bring over extensive experience in market and sensory research, with a track record of partnering with leading FMCG brands. My expertise lies in translating complex business challenges into robust research strategies, spanning the entire product lifecycle from ideation and concept validation to product optimization and post-launch evaluation. I am skilled at designing and executing research methodologies, generating actionable consumer insights that drive informed decision-making and fuel successful product innovation. My understanding of consumer behavior, market dynamics, and the intricacies of product development phases within the FMCG landscape enables me to consistently deliver strategic recommendations that enhance brand perception, optimize product performance, and ultimately contribute to significant market growth. As a Film Makeup Artist with 6 years of experience, I bring a unique blend of creative vision and technical expertise to the beauty industry. My passion lies in transforming concepts into tangible looks, a process that involves in-depth script analysis, character look design, and meticulous referencing of movie markers to ensure authenticity. My artistic journey is complemented by a strong understanding of product formulation and performance across diverse skin types and conditions, which I've honed through extensive experimentation with both skincare and makeup products. This hands-on experience, coupled with my understanding of how environmental factors influence product efficacy, positions me to offer valuable insights into product development, application techniques, and consumer perception within the dynamic world of beauty. Some of the key work in makeup: A Suitable Boy, Made in Heaven S2, The Archies, Out of Love S2, Shekhar Homes, Mirzapur S3, Dupahiya, Lakme Fashion Week, Natasha Dalal Label, Magazines, Ad films, Music Videos