Nisha Maurya

Background

About Nisha Maurya

MBA in Marketing and a Bachelor of Technology in Mechanical and Automation engineering •Presently working as Director of operations and digital engagement with the City of Toronto. • Client side functional background in planning, negotiating, buying, executing, tracking, optimizing and evaluating marketing campaigns across traditional media like TV, Print, Radio and OOH, for maximum ROI and brand impact • Experienced in marketing management involving research/consumer insights, strategy, analysis, design, coordination and implementation while efficiently delivering against all key performance indicators • Proven skill-set in implementing marketing tactics, innovations, sponsorships, integrations etc across different media • Experienced in monitoring brand performance parameters to design and continually improve brand positioning • Trained sales channels on various marketing methods for lead generation and brand building advantage • Developed communication, planned, executed, supervised and evaluated various BTL campaigns/activities/events • Skilled in identifying potential risks, compliance and audit related nuances • Excellent written and verbal communication skills with added bilingualism advantage • Working knowledge of MS Office suite and Adobe Photoshop