Niti Bashambu

Background

About Niti Bashambu

Summary- Responsible for the supply side of Uber’s marketplace and Uber Driver App used by ~8M global drivers, as the preeminent super app for earning flexibly across all business lines including Mobility and Delivery and scaled for new growth bets such as: Taxi, Grocery, and Subscriptions- Over 20+ years of product management experience launching successful products and world-class execution directly leading to $XXB in revenue for IAC and now at Uber responsible for the omnipotent Supply side of the marketplace as the Global Head of Earner (Drivers and Couriers)- Player-coach excelling in leveraging data to drive outsized business outcomes while building productive relationships that ignite performance and produce results across teams and organizations- Seasoned and sought-after advisor with a keen focus on product, growth, user retention, and monetization across multiple business models ranging from SaaS to B2C. An expert at balancing data and intuition, I believe in the power of simplicity to remove friction and tailoring personalized experiences across journeys and life cycles to drive growth and retention which have been the KPIs for most of my career. I build teams that thrive in fast-paced, cross-functional environments where ruthless prioritization is the currency. My specialties are designing intuitive, impactful product experiences and driving operational excellence to unlock user value and optimize workflows saving 100s of millions in operational costs at Uber. An expert at strategic investment to improve operational efficiency, I have used my vast consumer experience to scale and build businesses across IAC’s portfolio and across Uber's diverse ecosystem and marketplace. Specialties: Product Management, Operations, Growth, strategy, LTVs, A/B testing, Subscription business, consumer mobile apps, search ad products, monetization, internet advertising, UI/UXP, and M&A.