Niti Sachdeva

Background

About Niti Sachdeva

At ZS, I lead the go-to-market strategy for our AI product portfolio, with a strong focus on customer centricity. I start by defining our ideal customer profiles (ICP) and buyer personas, using these insights to craft compelling messaging and differentiated positioning. From there, I design integrated marketing programs that blend digital marketing, account-based marketing (ABM), content campaigns, events, and webinars, all aimed at driving brand awareness and generating a strong pipeline of sales-qualified leads and opportunities. A critical part of my role also involves enabling the sales team and continually measuring outcomes to optimize performance. I also manage a high-performing marketing team, ensuring we work collaboratively to execute our GTM strategy and achieve our goals. Before ZS, at Genpact, I led a CFO program that turned a $2M budget into a $1.2B qualified pipeline. I collaborated closely with leadership to align marketing initiatives with business goals and led vertical marketing for High-Tech, Manufacturing, and Media. I also managed a team of talented marketers, guiding them through campaign execution and performance tracking. Additionally, I drove industry analyst relations and managed partner marketing campaigns with firms like Deloitte and Anaplan to extend our reach. At Accenture, I honed my skills in account-based and multi-touch marketing, focusing on driving pipeline growth for Healthcare and Public Service clients. I recently completed the Kellogg Accelerated Marketing Leadership Program (2024), enhancing my strategic and leadership abilities. Core skills: GTM planning, demand generation, ABM, integrated marketing, analytics, sales enablement, and demand management—with a strong focus on measurable growth. I also bring expertise in leading teams to deliver results and drive continuous improvement. Hands-on experience with MarTech tools, including Salesforce, Marketo, 6sense, HubSpot, and Power BI, and more I am passionate about building strategic marketing programs that drive results and continuously improving them using data.