Nivedita Parulekar

Background

About Nivedita Parulekar

As a Healthcare Transformation Leader and Corporate Equity Architect, I specialize in bridging brand commercialization with corporate reputation to create pharma companies that earn patient trust and market rewards. At the heart of my approach is the "Brand-to-Corporate Equity Flywheel," a strategic framework that transforms product success into long-term corporate value. It starts with Brand Proof, where breakthrough launches surpassed targeted revenue in Y1. This fuels Trust Capital, where initiatives like CME platforms boost HCP sentiments My strategic playbook includes Competitive Reputation Audits to benchmark against industry peers, Equity Triggers that align patient access programs with ESG impact, and Crisis-Proof Narratives to safeguard corporate reputation. As the architect of "The 4Q Corporate Equity Scorecard"—adopted by APAC leadership—and an advisor to a top-three Indian pharma company on reputation turnaround, I combine IIM-Calcutta strategic rigor with Pharma clinical expertise to ensure every brand success strengthens the entire organization. My commercial leadership has driven measurable impact from transforming cardiology portfolio into an INR 80 Cr revenue engine through strategic repositioning Let’s build pharma giants where scientific innovation and corporate reputation grow together."