Niveditha Bathini
Missouri University of Science and Technology at Plaid
Based in Rolla, United States
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Seniority
Other
Department
Other
Location
Rolla
Industry
Software Development
Company size
501 to 1000
Contact information
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n•••••••@plaid.com
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Background
About Niveditha Bathini
As a Marketing Data Analyst at Plaid, I work alongside growth, product, and analytics teams to design and implement projects like the AI-Powered User Engagement Tracker, increasing high-intent user engagement by 18%. Collaborating with growth and machine learning teams, we developed propensity models in Python and R, significantly improving targeted messaging and reducing user acquisition costs by 8%. Recently Completed My Masters in Information Science & Technology at Missouri University of Science and Technology, my focus aligns with my technical expertise in advanced data analytics, predictive modeling, and automation. By leveraging tools such as Power BI, Excel, and programming languages like Python, I contribute to data-driven decision-making and process optimization.
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