Niyati Narain Mehra

Background

About Niyati Narain Mehra

With a B.Sc. in Psychology from Durham University, my expertise lies in human behavior and decision-making. As a Strategist at Plum Insights & Strategy, a boutique research and consulting firm, I help brands understand and connect with their consumers in India and SEA. My work spans food tech, e-commerce, audio streaming, beauty, luxury, and FMCG, where I conduct on-ground research to uncover insights that drive business impact. I’ve partnered with industry leaders like Amazon, Spotify, L’Oréal, and Swiggy, tackling challenges in market entry, localization, innovation, brand positioning, UI/UX optimization, and consumer segmentation. With a design-thinking approach to qualitative analysis, I transform consumer needs, motivations, and behaviors into actionable strategies that fuel growth and innovation.