Noah Palone

Background

About Noah Palone

Lifelong learner leading with openness, encouragement and curiosity. Dropping the ladder down with a flashlight, to not only empower my team to climb, but to guide and help them see where they shine best. With over 19 years of experience in the creative field, I am passionate about developing and delivering high-quality advertising campaigns that drive engagement and loyalty for a brand. As the Creative Director who helped build and establish the in-house agency at USAA, I lead multidisciplinary teams in creating best-in-class advertising for touch points like print, digital, video, mobile, OOH, web, activations, and email campaigns. I helped write the book on brand guidelines for USAA, and I've worked to ensure consistency and alignment with the organization's mission and values across all platforms and products. I'm no stranger to compliance in the banking and insurance industry. And I thrive in a collaborative and innovative environment, where I can contribute to the growth and success of the agency and the brand. In my current role, I'm proud of several high-profile and highly collaborative projects, like the USAA Memorial Day & Veterans Day campaigns, the USAA Army-Navy Game campaign, and the USAA Life Co. campaign. These projects required me to work closely with cross-functional teams to develop integrated advertising strategies that resonate with our target audiences and meet the business objectives. My favorite part of my role is providing mentorship and guidance to my team members, fostering their professional development and empowering them to unleash their creative potential. Some of the skills that I use and apply in my role include design, creative direction, UX/UI, and branding.