Norbert Katona

Background

About Norbert Katona

Technical Growth Product & SEO Manager with 15 years of experience in internet marketing, specializing in compounding, product-led growth systems that blend acquisition, monetization, and retention. At Voice.ai (7M+ users), I built SEO-driven product and content loops that scaled organic traffic from 0 → 430K monthly visits in 14 months across product pages, online tools, and blog content. By pairing SEO-led product launches with pricing experiments and retention system design, we tripled active computing usage, achieved a 4× ARPU increase, and launched new paid tiers that grew recurring revenue 200%+ while improving retention. I believe sustainable growth comes from aligning acquisition with product experience, building systems that turn discovery into habit. I collaborate closely with engineers, designers, SEO experts, and writers to translate data insights into measurable product and business outcomes. My work often begins with data deep dives to uncover opportunities for experimentation, whether in activation, pricing, or retention. Previously at Crunch Apps, I led multimillion-dollar paid campaigns (6-8× ROAS) and partnered with design and product teams to scale mobile user acquisition efficiently. I focus on building self-reinforcing growth loops where SEO, product design, and retention fuel sustainable, compounding growth.