Norma A.

Background

About Norma A.

My background includes experience in finance, operations, digital marketing and technology: Venture Capital/Private Equity: Fund management, fund raising, portfolio structuring and direct investing. Early to late stage companies in technology, finance, digital media, consumer, automotive, retail and business services. Fund of fund investing and allocation. Investment Banking: Mergers and acquisitions (M&A), private placements, valuation and financial statements modeling, industry research, fund raising services and preparation work. Operational Management: Financial and operational analysis, marketing and sales process development, fund raising/investor relations, pricing strategy, competitive intelligence, product development, innovation and synergy planning, business development and partnerships, start-up advisory services, turn-arounds. Digital Marketing: Data analytics and modeling, SEM, SEO, native advertising, video/YouTube. Managing digital marketing spend by campaign/channel against Lifetime Value. Google, Bing, YouTube, native ads, digital sponsored endorsements. Mobile and Location-based Technologies: Mobile application design and development (including iPhone), local search, content and infrastructure licensing and partnerships