Norma Garcia
CEO, Co-founder at Nrj Media Group
Based in San Francisco, United States
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Seniority
C-Team
Department
General Business & Management
Location
San Francisco
Industry
Media Production
Company size
4
Contact information
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n•••••••@nrjmediagroup.com
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Background
About Norma Garcia
I build human-led, AI-assisted systems for storytelling. Over 25 years, my work has spanned film, TV, premium cinema, and media technology at Lucasfilm, Paramount Pictures, Dolby Laboratories, THX, and Kaleidescape. I am a visionary and trailblazing leader who has galvanized global teams to deliver transformative storytelling at the intersection of entertainment and technology. With a magnetic and future-focused approach, I have spearheaded pioneering campaigns for some of the world’s most iconic franchises and now champion the integration of ethical AI to reimagine how stories inspire, connect, and shape culture. Career highlights: • Led global marketing for “Star Wars” and “Indiana Jones” as Head of International Marketing at Lucasfilm. • Drove franchise campaigns for “Mission: Impossible,” “Transformers,” and “The Godfather” at Paramount Pictures. • Launched Dolby Cinema globally to 100+ locations. • Introduced THX Ultimate Cinema in Los Angeles. • Spearheaded Kaleidescape’s award-winning global brand transformation, elevating luxury home cinema and superyacht experiences. As CEO & Co-Founder of NRJ Media Group and a Television Academy member, I bridge entertainment and artificial intelligence; defining AI strategy, translating complex technology into creative clarity, and ensuring that human judgment stays at the center. I completed Stanford University’s AI-Driven Leadership program in 2025 and founded Women in AI Leadership, a global network for women to collaborate, share knowledge, and shape the future of responsible AI. For 15+ years, I have mentored women through Women in Exhibition, UNIC’s Women’s Cinema Leadership Program, and Women in Tech; founded MUNDO (Dolby’s Latino Employee Network) and #WomenCOLLAB; and continue to serve on the boards of the Poppy Jasper International Film Festival and Women in Consumer Technology. I co-host the Energis Podcast and Movies With, and operate across San Francisco and London. Awards 2025: Top Women Leaders of 2024 | Women We Admire 2024: Influential Latino in Media | Imagen Foundation 2024: Top 50 Women Leaders of San Francisco | Women We Admire 2024: Icon Award | Poppy Jasper International Film Festival 2023: Inspiration Award | Women in Consumer Technology 2023: Top 50 Women Leaders of San Francisco | Women We Admire 2020 and 2021: Top 50 Women in Global Cinema | Celluloid Junkie
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