Norman Barrientos

Background

About Norman Barrientos

I build marketing engines that compound — brand equity, client co-marketing revenue, and partnership pipelines that outlast any individual campaign. 20 years across APAC driving B2B2C marketing with P&L ownership: client-side at The Coca-Cola Company (Philippines, 7 years), agency-side at GroupM Mediacom (16–18 APAC markets,~6 years), and platform-side at GoDaddy SEA and Lazada (Alibaba Group). Markets covered: Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam. What I'm known for: → Co-marketing that converts. Architected the BDO × Visa × GoDaddy tri-party co-marketing program (2022) — direct commercial partnership with Visa's Philippines team, aligning incentive mechanics and brand guidelines across three P & Ls. Led Coca-Cola PH co-branded promotions achieving 44% consumer redemption vs. 2–3% industry benchmark. → Brand health I can measure. Shell Advance Freedom Riders Asia: brand preference 17% → 31% among target bikers in Malaysia — third-party verified by Repucom/Millward Brown. 1.9M+ YouTube views. Digital engagement 70% above industry average. Won M&M Global Awards 2014 + Asia Television Awards 2013 Gold. → Profit centres built from zero. GroupM Mediacom Singapore: USD 600K+ operating profit from a branded content and partnerships business I started with no dedicated team and no existing client base. → Digital platforms at scale. Lazada 'Shoppertainment' live-stream strategy across 6 SEA markets: 4.5% DAU growth, 1M+ content views, 300K add-to-cart uplift on USD 760K budget. From 2022–2025 I completed two BCG executive education programs: Digital Transformation & Change Management (Top 2 with Distinction, May 2023) and Digital Marketing & E-Commerce Accelerator (with Distinction, December 2024). I am currently Business Director at The Marketing Room Singapore (November 2025–present). Target roles: Head of Marketing | Director of Marketing | VP Marketing | Head of Partnerships — Singapore-based, APAC scope, B2B2C environments in payments, fintech, FMCG, entertainment, or e-commerce.