Norys Loreto

Background

About Norys Loreto

As an industrious and resourceful Digital Marketer with over 7 years of experience, I’m always finding creative ways to help big and small businesses promote their products and/or services online and generate revenue or capture/nurture leads, mostly through paid media ads. This includes Paid Search, Display, Shopping Mobile App and Social campaigns. Here's how it started: 1. My first job introduced to WordPress. So, I become more familiar with WordPress (WP) at my own time and created my first website for my non-profit group to help newcomers women from Venezuela feel empowered by providing all the necessary information to settle in Toronto-GTA area in Spanish (https://venezolanasentoronto.wordpress.com/). After gaining more experience with WP, I started creating websites on WordPress under Bee Online. All websites eventually needed to be optimized. So, I learned SEO and built websites following SEO best practices. This included Google Analytics and Google Webmaster Tools setup. Additionally, I experimented with online tools to run SEO audits and implement on-page SEO, like Yoast and SEMrush. I developed my experience further and got involved with Paid Media. So far, I have built and optimized over 100 Google Ads Paid Search, Display, Shopping, Mobile App & Social Media campaigns as part of my experience at CDW, RBC and Bee Online. Throughout this time, I managed conversion tracking with Google Tag Manager or working with the responsible team. Now, I can not only develop successful paid digital marketing campaign but also analyze landing pages based on on-page SEO best practices, to lift digital growth through improving user experience, rankings, and aid SEM efforts. I have been working with cross-functional teams, I have trained many of my peers on Search or Display, managed vendors and their contracts, and clients. For clients, I have presented strategic plans, budget requirements and forecasts. I'm looking forward to talking with you through Linked In.