Nutan Singh

Background

About Nutan Singh

I am a highly analytical marketing strategist aiming to transition into a Senior Manager role where I can utilize a strong foundation in Data Analytics and Business Intelligence to drive revenue through Account-Based Marketing (ABM). My technical background (BCA) provides a unique edge: I don't just rely on marketing reports; I build them, ensuring strategic campaigns are rooted in reliable, actionable data. My Data-to-Action Expertise: Targeting & Segmentation: I leverage tools like Python (Pandas) and MySQL to refine Ideal Customer Profiles (ICPs) and build account tiering models. This ensures marketing efforts are hyper-focused on high-value accounts, accelerating the sales pipeline. Performance Measurement: Proficient in ETL processes and Power BI/Tableau, I create and manage robust dashboards to track ABM campaign ROI, conversion rates, and engagement across multiple channels. Strategic Alignment: I focus on bridging the gap between Sales and Marketing, ensuring ABM campaigns are integrated with CRM platforms (e.g, Salesforce) and align directly with sales team objectives for maximum impact. I am actively seeking opportunities to lead B2B marketing strategies and drive measurable, high-impact growth. Let’s connect to discuss how data-driven ABM can optimize your go-to-market strategy.