Obeida Sidani

Background

About Obeida Sidani

A multi-disciplinary award-winning creative; a graphic designer by training — specialized in bilingual branding and mass media communication; a storyteller by nature — He obsesses over the details, the narrative, and the experience. He believes in the Bauhaus cross-disciplinary approach to design and the value of collaboration, partnership, and teaching. With over 25 years of experience working with clients in the Middle East and Gulf region, some of his major achievements include branding and launching 16 Broadcast platforms in the Middle East. As a creative team lead, he has nurtured, taught, and inspired young creatives to break conventions and push boundaries bringing brands to life and harnessing multiple awards and honors on the way. Driven by high-energy fast-paced creative challenges and aims to inspire his team. Fascinated by the psychology of design and the power of media in reflecting the sense of cultural identity. Strong Hold |Strategize a cost-efficient structure that includes creative HUBs in the Middle East and GCC regions. Services include Strategy, Creative Comms TTL, Corporate Comms, Content, Social Media, Retail Marketing, Experiential, and Digital Marketing.|Deep understanding of consumer needs and behavior in diverse markets; worked in GCC, Africa, the Middle East, and the US.|Clear understanding of the needs of international/Global brands vs. local and regional.|Worked with regional, international, and local HQs including Cupertino, Paris, London, Dubai, Doha, Riyadh, Beirut, Istanbul, Bagdad, and Cairo.|Extensive understanding of market needs in crisis and managing a plan for brand/consumer growth. Business-driven, passionate to create success stories for brands as well as award-winning content.|Team leader for more than 20 years. Can multi-task, and delegate while keeping a grip on results and a clear vision for all teams.|Always looking to explore additional growth opportunities in markets.|Manage, motivate, and train creative teams. Allowing them to explore their strengths.|In-depth experience in different disciplines: Strategy, branding, sonic branding, design, typography, copywriting, advertising, animation, photography, lm, production, postproduction and project management.|Works equally well with small teams as well as large structures.