Oded Frommer

Background

About Oded Frommer

TL;DR:] Oded is a builder of businesses, marketing operations, and teams. A strategic thinker and hands-on leader with a passion for innovation, he thrives at the intersection of business growth and marketing excellence. Off the court, Oded is a devoted basketball enthusiast who brings the same energy and teamwork from the game into his professional life.Oded Frommer is an accomplished entrepreneur and marketing executive with nearly two decades of expertise in leading business and marketing strategies across tech, wellness, gaming, and mobile industries. He currently serves as Vice President of Growth Marketing at HeliosX, a digital health company operating some of the fastest-growing brands in the booming GLP-1 space. Driving hyper-growth globally, Oded leads CRM, Growth Creative, Paid Search, Paid Social, and Referral programs, and manages a nine-figure annual marketing budget. As part of the company’s most senior leadership, he plays a key role in shaping global customer acquisition and retention strategies at scale.Previously, Oded served as Senior Marketing Advisor and Acting VP Marketing/CMO at Rakuten Viber, contributing to the Executive Committee and spearheading global marketing efforts, including branding, user acquisition, and PR. Before that, as co-founder and business leader, he helped scale Performance Revenues, a mobile-first marketing agency, and Gigantic Ltd, a gaming company bridging physical and virtual entertainment, to generate multi-million-dollar revenues and earn international recognition. At Performance Revenues, Oded successfully built a thriving business in Japan, establishing operations and partnerships in one of the world's most unique and challenging markets.Oded holds a Master’s degree in Political Science from Tel Aviv University, where he was awarded a scholarship for academic excellence. He also mentors aspiring entrepreneurs at Tel Aviv University’s Entrepreneurship Center, sharing his deep expertise in marketing, business development, and leadership.