Ofir Edri

Background

About Ofir Edri

Passionate about leveraging data-driven insights for strategic decision-making! In my role as a campaign manager and programmatic media buyer, I specialize in steering digital media campaigns for some of the world's top-grossing brands, utilizing AI technology, specifically RTB, to achieve impactful results. With a proven track record, I have managed a diverse portfolio of over 20 advertisers across Finance, Grocery, and Games, implementing effective User Acquisition and Retargeting strategies. My expertise lies in extensive data analysis, where I provide valuable insights for campaign optimization, particularly in video and display formats. I am adept at handling integration technicalities with MMPs, DSPs, and third-party partners, ensuring seamless operations. Collaborating closely with cross-functional teams, including customer success and product teams, I focus on delivering maximum value to clients. Throughout my studies in Information Systems, I gained knowledge in SQL, Data Science, and coding languages such as Java, JavaScript, and Python.