Olha Ilchenko

Background

About Olha Ilchenko

I started my digital marketer career in 2018 as a PPC-Specialist for Ukrainian marketing agency WebPromo. From 2018 to 2021, I got experience with 50+ projects in PPC promotions for clients products.I have a hands-on experience with $100K+ budget for monthly performance campaigns andimplementation of paid-traffic strategies.The following are my best achievements to date- x2 Lead-to-Sale rate growth for technics product from 2020-2021 (Analysis market, testing different audiences/sources/creatives)- CPL -40% reduction due to A/B testing of LPs for training courses from 2021-2022 (Analysis of competitors' LPs, A/B traffic split-test, technical task)- Up to х3 sales growth for Ecommerce from 2019-2021 (ROAS optimization, automation, hypothesis testing, product feed improvements)- x3 Lead-to-Sale rate growth for property for sale in 2021 (Optimization Google Ads and Facebook Ads data-driven from the sales department)I have good interpersonal and communication skills. My key strengths are good managerial skills, systems thinking and a positive attitude. I am always looking to grow and learn new things in digital marketing.I am currently interested in- Paid Advertising- Data Analysis- Marketing Audit- Digital Marketing StrategySkills- Google Ads (Search, Shopping, GDN, Discovery, YouTube, Smart Display, Local campaigns, Performance Max, Static/Dynamic Remarketing)- Bing Ads (Search, Shopping, GDN, Remarketing)- Facebook Ads (Conversion, Leads, Traffic, Reach, Static/Dynamic Retargeting)- Analytics (UA, GA4, GTM, Data Studio, Yandex.Metrics)- Additional PPC experience (App Campaigns, TikTok, LinkedIn, Yandex)- Basic knowledge (HTML and CSS, Photoshop, Sony Vegas, Follow Liker)- Metrics: CPC, CPM, CTR, CPI, CPT, CPL, CPA, CAC, ROAS, ROI, ROMI