Oliver Petsch

Background

About Oliver Petsch

I design customer-centred transformations - with a focus on improving the customer experience and commercial excellence through CRM, digital applications and e-commerce that create real added value along the entire customer lifecycle - from lead generation to customer retention. My focus is on the holistic digitalisation of the customer journey and processes in marketing, sales and service. With 10 years of experience in international projects, I develop and implement CRM strategies, mobile applications and data-driven processes to measurably improve marketing, sales and service. I also take on leadership responsibility to promote innovation and collaboration in cross-functional teams. I think of digitalisation as enablers for growth, customer loyalty and differentiation. As a leader, I motivate my team to develop creative solutions and drive digital transformation - whether it's improving the customer experience or optimising existing processes. Let's network if you understand digitalisation as a driver for growth and customer enthusiasm - or if you want to exchange ideas about successful transformation approaches in sales & service and marketing & e-commerce.