Oliver Pollasky

Background

About Oliver Pollasky

So you’ve founded a business, but no one understands it or is reaching out to you about what you’re doing. Instead, you’re getting low engagement and failing to build a tribe because you’re either: a) Just talking about product features. b) Posting with the wrong person in mind. c) Not running a content strategy at all and assuming people will just get it. To be honest, all three of those are like spinning your wheels in the mud and expecting to go forward. I’m guessing that most of you reading this fit into one of those categories, and about 50% are in the third camp. I fundamentally believe that the answer to your lack of inbound leads and interest is due to low discoverability. What is discoverability? Discoverability is the ability to find you when someone has a problem that you or your product can solve. Buyers want to talk to people when they have a problem, not a company. I’ll give you an example: Before finding me, James made a few posts on LinkedIn a month. These posts were a ChatGPT list of his product features and were posted inconsistently. He was confused as to why he was failing to drive conversations. He found me. We fixed his consistency, focused on the problem he was solving and talking alongside the market instead of at it, and stopped dragging people to external links that were killing his engagement. James started getting three inbounds a week and more referrals to solve problems he didn’t even know his product could help with originally. James was a person buyers knew to go to if they had a specific problem. They knew that when they reached out, he’d be a real person. Here’s the rub… All that was possible in eight weeks because we focused on James’ discoverability. You can choose to continue creating content about your features and assume that people will understand your product, even though it’s likely not been done before. Or you can change that in eight weeks through consistency and talking alongside the market. Want me to build you a content strategy that’ll build discoverability and start landing you conversations? Send me a DM.