Oliver Vogler

Background

About Oliver Vogler

Passion for Strategy, Passion for Brands, Passion for Leadership.Strategy sets direction, brands inspire customers and employees, and leadership turns plans into reality. I firmly believe that a concerted approach to strategy and brand development is the optimal path for leading organizations to achieve maximum impact.I've been working at the intersection of all three for more than 15 years. Starting at McKinsey & Company, my early strategy consulting roles laid the foundation for my deep understanding of strategic growth, sales and marketing programs, and transformational leadership in technology and lighting industries.At OSRAM and later LEDVANCE, I had the privilege of steering a significant business transformation. From managing strategic carve-outs and navigating complex rebranding initiatives to leading the business in Western Europe “end-to-end”, my team successfully transitioned the company from its OSRAM heritage into a vibrant luminaire and smart home brand, admired and valued by international partners and B2B and B2C customers alike.Later, as Senior Vice President Corporate Strategy and M&A at the Zumtobel Group, I led the strategic evolution of an iconic portfolio, including Zumtobel, Thorn Lighting, and Tridonic. My focus was in shaping corporate strategy through 2030, managing impactful mergers and acquisitions, and cultivating strategic alliances, such as those with Siemens and ABB.Recently, I was appointed Chief Purchasing and Marketing Officer for Rexel in Germany.Alongside my corporate responsibilities, I passionately contribute to the academic discourse on brand management and strategic leadership - today as a Honorary Professor at ISM International School of Management. My publications and teachings combine the latest insights from industry practice with rigorous academic analysis, which I am currently writing up in my own textbook on “Brand Management” (forthcoming Dec’25).If you share my enthusiasm for innovative strategies, the power of brands, and transformative leadership, let's connect and exchange ideas for the future!