Olivia Berry
Program Manager & Product Manager of Premium Sites at What If Media Group
Based in Boise, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Boise
Industry
Advertising Services
Company size
165
Contact information
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o•••••••@whatifmediagroup.com
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Background
About Olivia Berry
As the Program / Product Manager of Premium Sites at WIMG, I own the strategy and execution of lead-generating and ad-monetized websites across the insurance, home services, and personal finance verticals. I collaborate daily with engineers, designers, data scientists, and analysts to launch, scale, and optimize products that drive real business results - while prioritizing intuitive, user-friendly experiences. I thrive in ambiguity and love turning high-level goals into actionable roadmaps, detailed requirements, and polished, high-performing products. From ad integrations and insurance feed logic to web UX and acquisition funnels, I get deep into the details to make things work. Prior to this role, I built and led our internal Project Management Office. I oversaw a portfolio of 60+ cross-functional initiatives, mentored a team of 5 PMs, and partnered with Product leadership to build scalable systems that improved project velocity, visibility, and alignment across the org. That experience taught me how to lead from both the view and the trenches, and I’ve never been afraid of either! What sets me apart is my drive to understand how everything works. I’ve taught myself front-end basics, explored SEO, and worked directly with engineers to scope MVPs and scale them into revenue-generating products. I also believe in building teams and systems that bring others along—sharing knowledge, empowering colleagues, and creating clarity through documentation and mentorship. At my core, I’m motivated by curiosity, collaboration, and a deep desire to create things that work seamlessly and deliver actual results.
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