Olivia K. Smith

Background

About Olivia K. Smith

A senior-level direct marketing and fundraising professional with multi-channel experience with B2C clients and major national, non-profit clients. Experienced in strategy, planning, development and execution of multi-channel marketing campaigns to drive direct sales and/or lead generation and conversion as well as multi-channel fundraising campaigns and annual giving programs. Progressive account management,experience in a direct response agency responsible for strategic planning, marketing program and creative development, budgeting/forecasting, P&L management, testing agendas, data modeling, data segmentation, results analysis, roll-out recommendations, RFP's. and new business development. Also experienced at hiring and mentoring account teams. Experience includes Direct Mail, Email marketing, Web marketing and development, PPC, Display, Social Media, DRTV, Print and Telemarketing. Skilled at leading client meetings and crafting/presenting sales, creative concepts and results presenetations to internal and external audiences. Presenter at industry trade conferences and taught direct marketing certification classes. Experience includes Annual Giving and fundraising program development including acquisition, retention, monthly giving, mid-major donors, recapture, and planned giving in all major channels. Specialties: Core Competencies:*Client Services and Sales *Account Development and Management *New Business Development, RFP's and Presentations *Strategy, Planning and Analysis *Product Development and Pricing *Creative Development and Testing *Database marketing, modeling and analysis *Direct mail, Email, Web, PPC, Display, Social, DRTV and Telemarketing *Budgeting and Forecasting *ROI Management *Estimating and Vendor Management