Olu Oke

Background

About Olu Oke

With over nine years overall digital advertising experience + two years of experience spearheading go-to-market strategies and product marketing, I have honed my expertise in aligning customer needs with business objectives, particularly at Amazon. My mission is to leverage performance metrics to drive product adoption and enhance advertising experiences. I am committed to fostering a culture of data-driven decision-making and cross-functional collaboration to meet and surpass organizational goals.My tenure as GTM Sponsored Ads Lead at Amazon was marked by significant achievements, including protecting over $10MM in ad revenue during major sales events and supporting a $2MM upsell revenue through the Brand Metrics sales program. My approach always involved close collaboration with product and sales teams, leveraging data insights to refine our advertising offerings, and ensuring operational readiness for peak performance.