Omar Maruf

Background

About Omar Maruf

With 6+ years in paid social media buying, I’ve helped brands across Fintech, FMCG, E-commerce, Skincare, Healthcare, and Education scale through data-driven strategies, creative optimization, and full-funnel execution. Managed over a million dollars in ad spend, leveraging inclusive ad account structuring, rigorous A/B testing, and creative iteration to drive sustained revenue growth on Meta platforms. Scaled DTC and B2B brands, tripling sales for DTC companies by refining ad creatives, optimizing landing pages, and implementing high-intent retargeting. Generated leads for B2B companies through conversion-optimized ad funnels, lead nurturing, and strategic offer positioning. By blending performance marketing with strategic storytelling, I drive scalable growth while ensuring brands not only convert but retain customers.