Omar Wilson

Background

About Omar Wilson

Strategic partnerships and product strategy leader with 9+ years building and scaling creator and sports media ecosystems at Meta. I operate at the intersection of sports culture, emerging technology, and distribution, helping creators, studios, and media companies adopt new products, influence product development, and build sustainable cross-platform growth.My recent work centers on sports podcasters as the new media companies. I lead Meta’s Sports Media & Creator Ecosystem strategy, developing growth frameworks for creators like Gilbert Arenas (Gil’s Arena), Pardon My Take talent, and Kevin O’Connor. Aligning their IP, workflows, and community models with Meta’s product priorities across Facebook, Instagram, Threads, and emerging hardware (AI glasses, XR).I specialize in:• Ecosystem design for emerging creator segments• Multi-surface distribution & product adoption strategy• Real-time cultural relevance and conversation design (Threads)• Converting cultural insights into product feedback loops• Creator monetization & revenue strategy• Product → Partner GTM alignment• Sports culture, podcaster workflows, and community-led growthWhat drives me is the opportunity to help creators and cultural voices own their media future. I’m passionate about bridging culture and product. Ensuring platforms evolve in ways that empower creators, deepen fan engagement, and push the boundaries of what storytelling can be.Let’s connect if you’re building at the intersection of sports, creators, distribution, and emerging tech.