Omer Rub

Background

About Omer Rub

As the Director of Strategic Finance at Yotpo, a leading eComm Marketing and Retention SaaS company, my team and I lead all top-line and strategic finance activities of the FP & A team. These include- ARR and Revenue KPIs reporting- Short-term and long-term revenue forecasting and planning- Financial modeling of strategic initiatives- GTM Efficiency planning and tracking- Investor (BoD) materials productionPrior to my current role at Yotpo, I was part of the Strategy team, focusing on the GTM strategy, and pricing and packaging for our SMS Marketing product line. Before Yotpo, I was a Management Consultant at EY (Customer & Strategy group), focusing on Corporate Strategy, GTM and Commercial Due Diligence across a variety of sectors such as Tech, CPG, Energy and Telecom. I have also worked at a variety of companies such as Google, Kinexon (Sports Technology stratup) and VentureOut (NY-based accelerator), mostly in a variety of business development roles.I'm always open to connect and advise on any SaaS finance & pricing topics - please feel free to DM.