Orit Eichelt

Background

About Orit Eichelt

I’m Orit Eichelt – Founder & CEO of EFFECTO, a full-service marketing agency that operates as an outsourced marketing department for dozens of organizations across industries. Since 2014, I’ve transformed EFFECTO from a solo operation into a leading Ltd. company with a talented in-house team of 8 professionals. Together, we lead strategic marketing initiatives for major brands, public institutions, and fast-growing companies in B2B and B2C arenas. What I bring to the table: • 15+ years of experience in full-funnel marketing leadership • Proven success in growing national and international brands • Expertise in digital strategy, performance marketing & content • Deep understanding of eCommerce ecosystems – from UX/UI planning to automation and sales funnel design • Strong creative vision combined with strategic clarity • Hands-on leadership of major marketing projects in Israel and abroad – exhibitions, product launches, and high-profile campaigns • Experience working directly with CEOs, CMOs, and leadership teams My clients include: Siemens Israel, the Israeli Parliament, Prime Minister’s Office, Ortal Fireplaces, Carmel Direct, Teegbor Group, Pasta Rico, Israeli Construction Center, and more. I specialize in crafting tailored marketing strategies, creating brand stories that resonate, and building systems that convert – whether it’s a product, a story, or a complete digital experience. If you’re looking for someone who lives and breathes marketing, combines creativity with execution, and knows how to scale brands strategically – let’s connect.