Orly Backstrom

Background

About Orly Backstrom

I’m passionate about helping purpose-led organizations share stories that build connection, elevate reputation, and drive measurable impact. As a dynamic and results-driven communications leader, I specialize in blending creative storytelling with data-driven strategy to craft compelling, mission-aligned narratives that resonate with diverse audiences. My expertise lies in cultivating meaningful relationships with key stakeholders, developing strategic communication plans for high-priority corporate initiatives, and securing high-impact media coverage that increases visibility. I also lead both reactive and proactive crisis communications efforts, helping organizations respond effectively to challenges while building long-term resilience and trust. At Intel, I lead global external communications strategies for key corporate initiatives, including Responsible AI, Tech for Good, and DEI. I collaborate cross-functionally to develop multi-channel campaigns that strengthen brand voice and engage key internal and external audiences. Previously, I managed the Taco Bell Foundation’s $35M+ Community Grants program, where I cultivated external partnerships, engaged a vast network of stakeholders, elevated the Foundation’s reputation, and amplified community impact through values-driven storytelling. I thrive in collaborative, fast-paced environments and pride myself on being a trusted partner who brings people together to solve complex challenges and create lasting impact. I hold a Master’s degree in Communication Management and Marketing from the USC Annenberg School and bring an academic foundation that informs and elevates my work. Portfolio- https://orlybackstrom.com/portfolio Core Skills & Expertise-Corporate Communication Strategy -PR & Media Relations -Corporate Storytelling & Messaging -Executive Communications & Thought Leadership -Strategic Campaign Development -Crisis Communication & Reputation Management -Program Development and Management -Digital Media Strategy & Content Creation -Corporate Social Responsibility (CSR) and Social Impact Strategy -Project & Stakeholder Management -Community Engagement -Cross-Functional Collaboration -Partnership Development & Relationship Building -Tools & Platforms: AI-powered tools (ChatGPT, Otter.ai, Microsoft Copilot), media monitoring platforms (Muck Rack, Cision, Meltwater, Talkwalker), project management systems (Salesforce, Monday.com, Asana), and content design tools (Canva)