Ottavia Testore

Background

About Ottavia Testore

Marketing & Communication Expert | 12+ Years of Experience in driving results for global brands With over 12 years of experience in marketing and communication across both national and international companies, I bring a proven track record in delivering impactful strategies that drive brand visibility and business growth. Key Expertise: Marketing Strategy & Planning: Expertise in developing comprehensive marketing plans, including ATL, digital, and media strategies for diverse markets (EMEA focus). Full Funnel Media Management: Proficient in managing the entire media lifecycle, with strong focus on awareness and consideration (media budget managing >3 mio). Brand & Content Leadership: Overseeing brand positioning, content creation, media planning, and execution of integrated campaigns across digital, social media, and in-store advertising. Influencer & PR/Digital PR: Skilled in leveraging influencer marketing, content marketing, and digital PR to build authentic brand connections. Social Media Expertise: Hands-on experience across top platforms, including Facebook, Instagram, Pinterest, YouTube, WeChat, and TikTok, to create engaging, platform-specific campaigns. Data-Driven Approach: Strong ability to use analytics tools for scheduling, reporting, publishing, and performance analysis to drive data-backed decisions. Stakeholder & Agency Management: Extensive experience in managing relationships with stakeholders and agencies (production, media, events), ensuring seamless collaboration and campaign execution. Budget Management: Managed annual brand marketing budgets >€3 mio, ensuring efficient allocation and effective use of resources. Experience industries: travel, pets industry,FMCG, food and beverage, GDO, retail, fashion. Marketing | Marketing plan | CRM | Media | Advertising | Communication | Brand | Digital & Social Media | ATL | BTL | Retail | E-commerce | Omnichannel |FMCG - Health care - GDO | Retail |