Owden Vella

Background

About Owden Vella

As a Digital Marketing Executive at Melita Ltd, I work on multi-channel campaigns that blend creativity with data. I’ve gained hands-on experience in digital strategy, paid media, content creation, and performance analytics. I hold a Bachelor of Commerce in Marketing and Management and am currently pursuing a Master’s in Strategic Management and Digital Marketing at the University of Malta. My thesis explores “The Role of Digital Marketing in Football Betting: How Online Campaigns Influence Fan Engagement and Betting Behavior.” This research reflects my passion for digital innovation, consumer psychology, and performance marketing. I’m skilled in tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Microsoft Office, and SEMrush. I enjoy optimizing campaigns for better reach, engagement, and ROI. I’m always open to growth, collaboration, and new opportunities in fast-moving, data-driven environments.