Pabliny Lima

Background

About Pabliny Lima

Professional with experience in Sales, Technology, and Product, with a solid background in business analysis, solution design for problem-solving, and project implementation using Salesforce in highly complex environments. I led large teams for over 7 years in the retail sector, being responsible for managing units with annual revenue exceeding BRL 6 million. I developed strong skills in KPI-driven management, process improvement, and sales strategy development, consistently exceeding goals and driving revenue growth above 20% compared to the previous year. I made a structured transition to the Information Technology field, combining business insight with Salesforce expertise. Since then, I have been involved in every stage of the digital transformation journey from pre-sales to implementation and support delivering projects that provide a 360-degree view, increase operational efficiency, improve user experience, and directly contribute to revenue growth and real-time, data-driven decision-making. I have strong knowledge of the main Salesforce clouds (Sales, Service, Experience, Data Cloud, Marketing and Einstein) and know how to apply them to solve real-world challenges, remove bottlenecks, and generate business value. I actively participate in discovery sessions, process modeling, requirements gathering, and backlog prioritization based on business value. I act as a bridge between strategic areas and development teams to ensure alignment between organizational needs and technology deliverables. Core competencies: • Strong stakeholder engagement and strategic communication at all levels • Business process analysis and modeling • Requirements gathering and translation into feasible technical solutions • Technical pre-sales and value proposition development • Product strategy and backlog management focused on value maximization • Salesforce CRM (Sales Cloud, Service Cloud, Experience Cloud, Data Cloud, Marketing Cloud and Einstein) • Agile methodologies (Scrum, Kanban)