Pablo Dcosta

Background

About Pablo Dcosta

I believe marketing is about building long term-brand equity while achieving short-term wins, and thereby, contributing to revenue growth. I strive to bring that to life through my experience in brand building, integrated marketing strategy, leading multi-channel brand campaigns, creativity, and crafting distinct brand personalities, visual identities, and tone of voice. Currently, as the Global Marketing Creative Director at Alison, an Irish online learning and career empowerment platform, I wear many hats beyond creative leadership. I lead diverse, cross-functional, fully remote teams across social media, lifecycle marketing, marketing design and video, content, as well as product and performance marketing. Sometimes, I also shape website, app and product narratives, and despite my leadership role, I like to roll up my sleeves to do any work that's necessary. My approach to marketing blends creativity with data, and long-term brand vision with hands-on execution. I leverage human psychology, customer insights, creativity, and analytics to inform strategic decisions. At the heart of it all, I believe great ideas that delight customers drive memorable marketing. And that builds brands and reduces CAC. My work has earned me two D & AD Young Blood wins and a Young Spikes finalist spot, along with recognition at Adstars Korea, RAD Awards London, and multiple Abbies at Goafest. It has also been featured on Best Ads on TV, Ads of the World, and the Kyoorius Journal. Since August 2022, I’ve been working 100% remotely, collaborating with high-performing coworkers across 23+ countries and multiple time zones (Europe, North America, South America, Asia, and Africa) — proof that work ethic and ownership knows no borders (or an office address).