Paddy K.

Background

About Paddy K.

A highly experienced qualitative researcher who specialises in retail, consumer, financial services, B2B & colleague research. Projects range from high-level strategic pieces, loyalty, customer experience/journey (bricks & mortar and online), comms, category reviews, NPD, ‘the customer’, store operations, food & general merchandise/non-food, brand and beyond. I love helping brands to grow & develop to meet their customers' needs even more effectively. Insight & recommendations are always grounded in the commercial impacts they will have, be it increasing customer loyalty, driving sales, or improving the customer experience. And I love helping clients with the challenges they face in their roles on a day to day basis, providing clear direction on everything from refining the service experience; streamlining the customer journey; rewarding loyalty; website optimisation and much more.