Pallab Roy
Gm Marketing Corporate Brand & High-speed Commuter Ev (Tvs Iqube) at Tvs Motor Company
Based in Bengaluru, India
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Seniority
Staff
Department
Other
Location
Bengaluru
Industry
Motor Vehicle Manufacturing
Company size
29K
Contact information
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p•••••••@tvsmotor.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Pallab Roy
Right from repurposing an Iconic Automotive Brand (Scooty) and revitalising it, building the First Youth-Centric 125 cc scooter (NtorQ 125) brand of the country to establish an EV brand (TVS iQube) in new-age connected & personalised digital ecosystem, I have been on an ever-evolving journey of creating compelling brand narratives and drive Customer Engagement. Ability to spot data-driven insights and converting the same into relevant brand content across different episodes of the customer journey with Agile Teams is my strong suit. Currently managing the end-to-end Brand Engagement with CX, CS, Brand Activation & Service Teams to create a strong sustainable business in EV arena. On the other hand, I am driving the Marketing mandate in managing the long-term transformation of the organisation along with other critical partners (strategy, business planning, HR), government bodies (CII/ SIAM) and lead the brand building efforts of overall TVSM.
Decision-makers
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